Whole-Home Water Treatment. $2,950. Installed.
Softener, filtration, and tankless RO. One day install. Half the price of local competitors.

$2,950 · One Price.
Everything Included.
No upsells. No hidden fees. No surprises on install day.
- Whole-home water softener
- Whole-home carbon filtration
- Tankless RO with alkaline remineralization
- Professional installation
- All fittings and supply lines
The Central Florida market rate for this system is $5,500 to $8,000. Puro delivers the same result for $2,950 installed — by sourcing equipment directly and keeping our team on salary, not commission.
Your Water Is Harder Than You Think.
Central Florida runs 12 to 15 grains per gallon hardness on city water, sourced from the Floridan Aquifer — one of the hardest water sources in the country.
Private wells run 20 to 30+ GPG, often with added iron and sulfur. Most homes in the service area need treatment.
Hard water silently destroys water heaters, dishwashers, and washing machines. It leaves scale on fixtures, dries out skin, and makes your water taste like a swimming pool.
Check Your Service Areas
Enter your ZIP code to see if we serve your area and what's in your water.
We currently serve 11 ZIP codes across Central Florida
The Water Company Central Florida Was Missing.
Transparent Pricing
Same price for every home. $2,950 installed, no exceptions. No salesperson quoting you based on what they think you can afford.
No Commissioned Salespeople
Our technicians are on salary, not commission. They recommend what your water actually needs — not what earns them the biggest check.
Direct Equipment Sourcing
We cut out the dealer markup by sourcing equipment directly. That's how we deliver a $5,500–$8,000 system for $2,950.
Locally Owned in Windermere
We live in the same service area we work in. Your water is our water. We have a personal stake in getting it right.
Backed by a workmanship guarantee and manufacturer warranties. Ask us about the details.
The System
Three components. One install. Complete water treatment from entry point to drinking tap.
Water Softener
Eliminates hardness, extends appliance life, softer skin and hair throughout your entire home.
Carbon Filtration
Better-tasting water, cleaner showers, healthier skin — chlorine and chloramines gone from every tap.
Tankless RO
Purified drinking water from the kitchen tap, remineralized for great taste and optimal hydration.
All three components installed in a single visit. City water: $2,950. Well water: starting at $3,750.
Serving 11 Central Florida ZIP Codes
From Apopka to Montverde, Winter Garden to Lake Nona.
What People Are Saying
“We had quotes from three other companies ranging from $6,200 to $7,800. Puro came in at $2,950 for the exact same system. Install was done in one day, everything was clean and professional. Our water is completely different now.”
“The difference in our water was noticeable within 24 hours. No more white scale on the shower doors, our skin feels better, and the drinking water from the RO tap is incredible. Anthony was straightforward and honest throughout.”
“I was skeptical about the price — I thought there had to be a catch. There wasn't. Full system, full install, everything included. The technician explained every component and left the utility room cleaner than he found it.”
More customer stories on the way. Follow us on Google.
Common Questions
Everything needed to treat your whole home's water. You get a whole-home water softener, whole-home carbon filtration, and a tankless reverse osmosis system with alkaline remineralization for your drinking water. Professional installation is included. All fittings, supply lines, and connections are included. There are no hidden fees, no upsells at the door, and no "oh we also need to add" surprises. The price is $2,950 for city water homes, installed, and that is the price. No exceptions.
Yes. City water installs are $2,950, installed. Well water installs are $3,750, installed. That's the whole price. The one exception: if your home has visible sediment issues (older galvanized pipes, specific well conditions), we may recommend adding a pre-sediment filter for $249. We'll tell you about this during the initial phone call, not on install day. If it's needed, you'll know before we ever come out.
Well water starts at $3,750 installed. Most Central Florida wells run 20 to 30+ grains per gallon hardness, often with iron, sulfur, or sediment — our dual-tank configuration handles all of that. If your well has a strong rotten egg smell or significant iron staining, you may need our Iron/Sulfur Removal System with hydrogen peroxide oxidation, which is $6,500 installed. We'll confirm which system is right for you during the initial phone call, so you'll know the exact price before we ever come out.
Most installs take 1–3 hours. We arrive in the morning, set up the system in your garage or utility area, connect everything to your main water line, pressure-test, and walk you through how it works before we leave. By dinnertime, your water is treated. Well installs can take slightly longer (2 to 4 hours) depending on scope of work needed because of the dual-tank setup. Either way, you're in and out in a day.
No. Central Florida water is extensively documented, the Floridan Aquifer profile is known, and your utility publishes an annual water quality report. We already know what's in your water. If you want specific contaminant data for your utility, we'll point you straight to the EPA and EWG databases so you can read it yourself. Then, when you're ready, we install.
Let's Get Your Water Right.
Same-day response. No pressure. Just honest answers about your water.
Call or email us — we respond same day. anthony@purowaterco.com